HIGHER EDUCATION FUNDRAISING

Client : A large, top-ranked university

Goal : Improve campaign performance and donor retention

CHALLENGES

• Lower contributions and decreasing pledge rates were making it harder to meet the revenue goals.
• Traditional approaches to fundraising were yielding poor contact rates and high resource usage.
• High donor churn resulting from non-optimized contact approaches.
• Poor or limited digital engagement resulting in loss of potential revenue.

SOLUTION

• Designed and deployed a data lake infrastructure on the AWS Redshift cloud platform.
• Provided recommendations for the right ask and the right time slots to contact each prospect.
• Predicted donor churn and provided recommendations to improve retention.

Pledge rate increased by 3 times

Pledge amount increased by 15%

Improved contact rate and donor engagement