Dean Raschke founded Roadside Protect in 2002 and currently holds the position of Chief Executive Officer. Dean focuses on the overall strategic direction of the company, strategic partnerships, company capitalization, and leads the operations of the printing and fulfillment division.

Dean’s prior experience includes leadership roles at Household Finance, The Signature Group, and General Electric. While at GE Partnership Marketing Group, Dean held the position of Vice President of Operations where he was responsible for an organization of over 700 associates as well as for relationships with strategic alliance partners. His organization was responsible for the servicing of GE’s roadside assistance and motor club customers.

Dean holds a degree from Elmhurst College in Business. Dean is an active member of The Shelter for abused children and has served as the Honorary Chairman for fund raising efforts. Dean is married to his wife Jill and has two daughters Mia Rose and Olivia Grace. Dean is an avid sports fan having played basketball at the collegiate level. His favorite team is whichever team his daughters are playing on at that time of the year.